To Blog or Not to Blog
To Blog or Not to Blog: Has the Growth of the Internet Been Positive or Negative for Fashion Journalism?
In 1996 the first internet site related to fashion, Fashion Net, was created, changing Fashion Journalism as we knew it. The growth of the internet has had both positive and negative influences on fashion journalism, although it seems to have more positive than negative effects. With social media itself, fashion journalism has been given a foot up in the fashion industry. Before fashion bloggers and the internet, one was not even allowed to take pictures or even lean onto the runway from the front row (Robin Givhan, 2014). Fashion bloggers and journalists changed that for everyone. The internet has influenced them to change the rules by taking photos and ‘tweeting’ everything going on at any second. With the advances of technology it has made it easier to spread fashion trends, styling, tips and advice, interviews, information and anything relating to fashion across the web. Within seconds tweets can be sent out of photos from fashion week, and blogs can be written and posted to sites or sent in an email. The internet has proven through social media that fashion journalism has been given an open window to distribute information to consumers.
Online blogging of fashion was the reasoning that Michael Kors named a purse after one of the world’s top bloggers Bryanboy, who began blogging in 2004 (Givhan, 2014). With their online tactics social fashion bloggers like BryanBoy were invited to sit front row during Fashion Week New York for Dolce and Gabbana and were expected to live-blog the shows (Givhan, 2014). Live-feeds and blogs are another positive influence on fashion journalism, making it easier to be a part of the fashion industry, especially for those not invited to shows during fashion week. Internet websites like YouTube have been a major influence on the fashion industry. Bloggers use this site and others to post their experiences during fashion week, the actual shows, beauty and fashion tips, and DIY design videos. This causes bloggers and journalists to get hits online, to be able to become noticed and be given things like job opportunities in the industry based on their internet influence on the culture.
Not only has the internet proven itself to journalists through social media and live-feeds, but also the invention of eBooks. The internet is practically a library now. When fashion journalists write books, they can also have them sold online as an eBook, where anyone can get them from Amazon Books, Kindle, Nook, etc. Ordering textbooks online and having the eBook has never been easier. You can now carry your books in your tablet, laptop or even smart phone. With the purchase of books online, brings about another positive influence on fashion journalism. A consumer is able to have books and magazines purchased online and sent directly to their home. The internet has given great access to the world and is able to influence fashion journalism positively.
Although fashion blogging had some editors in the industry feeling that it was corrupting the traditional hierarchy of fashion coverage, the internet has proven itself to be a positive influence on the industry (Givhan, 2014). Some still feel that fashion bloggers and the internet can be thanked for making fashion coverage more democratic and that very little communication in design houses is for insiders’ ears only, but fashion journalists on the internet have been embraced by the industry that it doesn’t matter what a select few say because the influence has been more positive for the fashion industry as a whole than a negative one (Givhan, 2014).
Fashion has come such a long way with technologies major advances. Internet has impacted our society in many ways although; people seem to look at advances in technology and the internet as gismos and gadgets rather than all aspects of our society (Abbey, 2013). Fashion has been impacted in many departments such as design, journalism, marketing, merchandising, inventory and selling (Abbey, 2013).
Because technology has advanced the marketing aspect of clothing, bags, accessories, etc, consumers are becoming dependent on visual communication (Abbey, 2014). The internet plays a huge role on this aspect with new trends and fashions blogged online or in articles to lure trendsetters and fashion forward gurus’. Just posting on Twitter can easily increase awareness about new season trends, fashion shows or designs creating a demand for the fashions (Abbey, 2014).
The virtual world itself is limitless and according to Givhan, people are limited (2014). But fashion shows today are filled with more digital media and editors, bloggers and journalists for online publications. The internet has also made it a lot easier for journalists to interview a candidate for their pieces. For example, if a journalist for New York Vogue magazine cannot set up a personal meeting with a candidate in California; the interview can be done in a few minutes time through Skype, an internet media to assist in face timing, or video calling. The internet and advanced technology in our modern era has made it easier and faster to get the word out about fashion and also to spread information on the industry through online publications, blogging, videos, eBooks, social media and networks, etc. Although some in the industry still have their doubts, the internet has had more effects on journalism and fashion positively than it has negatively.
Abbey. “The Impact of Technology on Fashion Today”. Think Runway. n.p., 1 Sept,
Givhan, Robin. “The Golden Era of ‘Fashion Blogging’ is Over”. The Cut. New York
Media LLC, 21 Apr, 2014.